UX designer

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I’m a passionate user experience (UX) designer with 16 years of work experience. I have a background in psychology, which gives me an advantage in understanding human behavior and knowing research methods. Both are important in user-centered design aiming at good user experience and usability.

My current employer is a user experience consultancy company called Fyyri. We do service design, concepting, user and usability studies and user interface design. In addition I’m doing company’s web-site www.fyyri.fi administration and social media marketing. You can find Fyyri e.g. on Twitter (@fyyri)

I have experience in variety of user experience work:

  • User- and usability research (e.g. usability testing, expert evaluations, interviews…)
  • UX concepting
  • UI, interaction- and info architecture design, wireframing
  • Developing UX guidelines, methods and metrics
  • Organizing and keeping user experience -related trainings
  • Including user-centered approach to product development processes, both in agile and waterfall models
  • Evangelizing user experience and user-centered design
  • Leading user experience team

I’m always hungry to learn more to both deepen and broaden my skills. Some of the topics I’ve been learning about recently include social media marketing, search engine optimization (SEO), web analytics (Google Analytics), print- and web-publishing (Adobe Illustrator and InDesign), HTML5 and CSS3, gamification and Lean principles & toolset (Lean Six Sigma green belt).

Interested to hear more?

You can find all my work- and education-related details in Linkedin. And couple of nice recommendations, too! :-)

View Satu Kyröläinen's profile on LinkedIn

Or just stay here and take a look at these pictures of me and ex-colleagues in action

Usability testing

Usability testing
Usability testing is a method used to evaluate the usability of a product by testing it with 3-10 representative users. In the test, these users will try to complete typical tasks while observers watch, listen and take notes. This is the best way to identify any usability problems, since you can observe what users actually do. You can also collect quantitative data on participants’ performance (e.g., time on task, error rates), and determine participant’s satisfaction with the product.

Card sorting

Card sorting

Card sorting is a method used to find out how users understand and categorize information. These facts give input to the structure of a site or product with the purpose of increasing a system’s findability. The process involves sorting a series of cards, each labeled with a piece of content or functionality, into groups that make sense to users or participants.

Contextual inquiry

Contextual inquiry
Contextual inquiry is observation&interview method for gathering field data from users. The purpose is to get an understanding of users’ actual behavior in their real context which assures that the product design is based on concrete and detailed data. This data is then analyzed and different models can be made based on it. E.g. in the picture above we are building an affinity model, which shows the essential elements and characteristics of the observed work. It is meant to guide development work in order to make products that fit users’ work and context of use.

Presenting results


All the different methods in user-centered approach give factual information about or from users. This info is then translated into concrete UX designs or suggestions for improvement, which need to be presented and discussed with relevant stakeholders. It is important to remember that just studying users or the interface does not change it for the better. Only when you implement the improvements does the usability improve.

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