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satu

Fitness class service design -title image

Fitness class service design

As a fulltime UX & service designer and as a part-time fitness instructor I’ve always wanted to combine the two professions somehow. …

Human-centered service design -title image

Human-Centered Service Design

I am a Senior UX Designer but a Junior Service Designer. And I’m excited about every opportunity to learn more about service …

Don’t put yourself in user’s shoes

“When designing something, put yourself in the user’s shoes.” That’s a well-meaning advice. Many user experience (UX) people say so. I am …

Usability and usefulness

This week, as I was conducting usability tests, I was once again reminded of the old truth: it doesn’t matter how usable …